Media & Press

David B. Williamson

Comprehensive Press Kit & Campaign Analysis

"Pretty Little Lucy" & The Revolutionary Independent Screenwriter Campaign

Executive Summary

David B. Williamson has achieved unprecedented organic industry recognition through an innovative, self-directed marketing campaign that has generated metrics typically associated with major studio releases. His breakthrough screenplay "Pretty Little Lucy" has captured significant industry attention while establishing new benchmarks for independent creative marketing.

Campaign Highlights:

4,000,000+ STARmeter position improvement in one week

27.27% click-through rate (5-10x industry average)

782+ qualified industry leads generated organically

Sub-$1,000 total investment achieving $300K+ equivalent results

Cross-platform validation across IMDb, Stage32, and social media

About David B. Williamson

Professional Positioning: Boundary-pushing screenwriter from Pennsylvania, USA Specialization: Emotionally complex characters, marginalized voices, psychological realism Unique Approach: Raw, character-driven storytelling exploring trauma, identity, and redemption Industry Status: Currently seeking representation (In Development projects generating significant buzz)

Creative Philosophy: David crafts narratives that refuse to look away from difficult truths, combining authentic personal experience with sophisticated psychological insight. His work demonstrates both commercial viability and artistic integrity, addressing contemporary social issues through compelling character studies.

Campaign Performance Analytics Digital Marketing Metrics Instagram Campaign Performance:

Total Link Clicks: 782+ across multiple campaigns

Peak Single Campaign: 328 clicks (April 21 video content)

Campaign Efficiency: $0.34 cost per click (vs. $0.50-1.50 industry standard)

Profile Visit Rate: 3.6% (vs. 1-2% industry benchmark)

Sustained Performance: Consistent results across 5+ campaigns over 8 weeks

Website Traffic Conversion:

Weekly Average: 359 unique visitors

Peak Performance: 130+ visitors in 24 hours

Conversion Rate: 10% social-to-website (vs. 1-3% industry standard)

Geographic Reach: Multi-state and international engagement

Session Quality: Extended engagement indicating genuine industry interest

Linktree Analytics:

Click-Through Rate: 27.27% (11 views, 3 clicks)

Industry Benchmark: 2-5% CTR considered strong

Performance Multiple: 5-10x typical conversion rates

Traffic Quality: High-intent professional users

IMDbPro Industry Metrics

Personal STARmeter Performance:

Starting Position: ~4,800,000

Current Position: 929,205

Weekly Improvement: Up 3,954,514 positions

Significance: Moved into industry "discovery zone" (sub-1M)

Trend: Sustained upward momentum over multiple weeks

Project MOVIEmeter ("Pretty Little Lucy"):

Current Ranking: 245,281

Previous Position: ~775,000+

Industry Significance: Top 300K typically indicates studio backing or major buzz

Organic Achievement: Exceptional for independent, unrepresented project

Tracking Status: Active monitoring by industry professionals

Stage32 Professional Platform Performance

Portfolio Overview:

Total Projects: 8+ professional screenplays

Average Rating: 4.0-5.0 across all projects

Genre Diversity: Thriller, Horror, Comedy, Drama, Romance, Sci-Fi

Engagement Quality: Consistent professional comments and downloads

"Pretty Little Lucy" Specific Metrics:

Profile Views: 629 (highest in portfolio)

Professional Comments: 2 detailed industry responses

Download Requests: Multiple confirmed script requests

Rating: 4.0 with sustained engagement

Industry Interest: Producer review confirmed (Erin Smithey)

Industry Professional Validation Confirmed Professional Endorsements Josh Morton, Screenwriter:

"Really appreciate you sending Pretty Little Lucy. I don't say this often, but it's damn good. I'd watch it. The writing's sharp, honest, and actually takes risks.

You've set the bar high for scripts out of NWPA. Glad to know I'm not the only one out here trying to raise the level."

Erin Smithey, Producer (The Wonder Years, Dear White People):

"Really intriguing personal story/concept that felt grounded, but also somewhat Black Mirror-esque about our ever-increasing emotional reliance on digital relationships. Loved how you pitched the thematic elements you wish to explore. Definitely curious to read."

Status: Currently reviewing complete screenplay (3+ month timeline)

Platform: Stage32 professional connection

Significance: Working producer with established credits

Ashley Renee Smith, Stage32 Creative Executive & Producer:

"David Williamson — This logline sets up a timely and psychologically intriguing premise with strong character stakes. The use of a real celebrity like Lucy Hale makes the deception feel more vivid and specific, while the spiral into 'delusion, obsession, and fantasy' hints at a dark, possibly tragic descent."

Industry Response Patterns

Professional Engagement Indicators:

Unsolicited testimonials from working industry professionals

Script requests from credentialed producers

Sustained IMDbPro research activity (evidenced by STARmeter movement)

Cross-platform discovery (Stage32, IMDb, social media correlation)

Genre-appropriate interest (psychological thriller specialists)

Project Analysis: "Pretty Little Lucy" Core Project Details

Logline: When a pharmacy technician forms an unexpected online connection with actress Lucy Hale, he becomes entangled in a web of deception, risking his family, finances, and career—until a revelation forces him to confront the truth. Genre: Psychological Drama/Thriller Page Count: [Full-length feature screenplay] Status: Complete original screenplay, currently under professional review Unique Positioning & Market Appeal

Authentic Foundation:

Based on real experience: Personal catfishing incident provides unprecedented authenticity

Meta-narrative potential: Self-aware exploration of celebrity obsession and digital deception

Contemporary relevance: Addresses current cultural anxieties about online relationships

Psychological depth: Character-driven exploration of loneliness, identity, and reality vs. fantasy

Commercial Viability:

Comparable to: Black Mirror, You, Catfish, The Social Dilemma

Target Demographics: Streaming platforms, psychological thriller audiences

Casting Opportunity: Lucy Hale involvement creates marketing hook

Social Commentary: Timely exploration of digital manipulation and emotional exploitation

Critical Themes:

Digital deception and emotional manipulation

Celebrity culture and parasocial relationships

Mid-life creative awakening and identity crisis

Technology's impact on authentic human connection

The blurred line between fantasy and reality in digital spaces

Portfolio Overview & Development Pipeline Complete Creative Catalog

TRUST/FALL (Drama - 5.0 Rating)

Logline: A young mother's journey toward devastating accountability after her desperate need for love delivers her son into the hands of a predator

Market Position: Character-driven drama with social justice themes

Status: Complete screenplay

THE AMERICAN DISREVOLUTION (Thriller/Sci-Fi - 5.0 Rating)

Logline: In a near-future America where political and religious authorities merge to control citizens through biometric faith scores and emotional surveillance, a disillusioned insider joins a young rebel to expose the system's quiet erasure of free thought before the last remnants of dissent are crushed

Market Position: Dystopian thriller with contemporary political relevance

Status: Complete screenplay

BACKLASH (Thriller/Drama - 4.3 Rating)

Logline: When a trans employee is enrolled in a mandatory AI-driven wellness program, she begins to unravel as the system manipulates her sense of identity—until her suppressed trauma and humanity push back in a desperate search for autonomy and truth

Market Position: LGBTQ+ psychological thriller with AI themes

Status: Complete screenplay

Additional Projects:

SPOOK HOLLOW (Thriller/Horror - 4.8 Rating)

EASTERN STATE (Thriller/Film-noir - 4.8 Rating)

THE HAUNTINGS OF HILLVIEW (Thriller/Horror - 4.0 Rating)

PIZZA BOYZ (Comedy - 4.3 Rating)

36 QUESTIONS FOR THE REST OF OUR LIVES (Romance/Drama - 5.0

Rating)

Portfolio Strengths

Genre Diversity: Demonstrates commercial range across thriller, horror, comedy, drama, and science fiction Consistent Quality: 4.0-5.0 ratings across all projects indicate reliable creative standards Market Intelligence: Projects target high- demand streaming and independent film markets Professional Presentation: Industry-standard loglines, synopses, and visual branding Volume Advantage: 8+ complete screenplays provide content pipeline for representation discussions

Marketing Innovation & Strategy Analysis Revolutionary Independent Approach

Platform Integration Strategy: David has pioneered a multi-platform approach that treats each industry platform as part of a cohesive brand ecosystem rather than isolated marketing channels. This integrated strategy has achieved unprecedented organic reach and professional validation.

Content Strategy Innovation:

Personal Narrative Marketing: Authentic storytelling about the creative process

Meta-Commentary Approach: Self-aware discussion of industry dynamics

Video-First Content: Leveraging video content for 300% better performance than static images

Sustained Campaign Methodology: Weekly content over months rather than one-time promotional pushes

Technical Execution:

Professional Visual Branding: Consistent aesthetic across all platforms

Cross-Platform Optimization: Each platform serves specific audience development goals

Conversion Funnel Management: Strategic traffic direction from discovery to engagement

Analytics-Driven Optimization: Data-informed campaign adjustments and scaling

Budget Efficiency Analysis

Investment Breakdown:

Instagram Advertising: ~$200-500 across multiple campaigns

Website Development: ~$100-300 (self-developed)

Platform Subscriptions: ~$100-200 (IMDbPro, etc.)

Creative Assets: $0 (self-created graphics, video content)

Total Investment: Sub-$1,000

Equivalent Professional Services Value:

Screenwriting: $50,000-100,000 annually

Marketing Strategy: $50,000-100,000 annually

Graphic Design: $40,000-80,000 annually

Web Development: $60,000-120,000 annually

Campaign Management: $35,000-70,000 annually

Brand Consulting: $75,000-150,000 project fee

Total Equivalent Value: $300,000+ annually

Return on Investment:

Monetary ROI: 300-500x financial investment

Industry Access: Priceless (direct producer engagement, industry testimonials)

Platform Building: Established foundation for entire creative career

Market Validation: Proven audience demand and professional interest

Competitive Analysis & Market Position Industry Landscape Context

Typical Independent Screenwriter Metrics:

Average Campaign Results: <100 total engagements across 3-4 campaigns

Standard Conversion Rates: 1-3% social-to-website traffic

Industry Response: Rare professional testimonials or script requests

Timeline: 2-5 years to achieve comparable industry recognition

David's Performance vs. Industry Standards:

Engagement Volume: 7-8x typical independent campaign results

Conversion Efficiency: 3-10x standard industry benchmarks

Professional Validation: Multiple confirmed industry endorsements

Timeline Compression: Achieved in 8 weeks what typically requires years

Competitive Advantages

Unique Market Position:

Authentic Source Material: Real experience foundation unavailable to competitors

Integrated Skill Set: Writing, marketing, design, and technical execution

Cost Efficiency: Achieving major-studio-level results with micro-budget investment

Platform Independence: Success achieved without industry connections or representation

Scalable Methodology: Proven approach applicable across entire project portfolio

Market Differentiation:

Genre Innovation: Psychological thriller addressing contemporary digital culture

Meta-Narrative Opportunity: Self-aware storytelling with built-in marketing angle

Celebrity Connection: Lucy Hale casting potential creates unique positioning

Social Commentary: Timely exploration of digital manipulation and emotional exploitation

Media Coverage & Industry Recognition Professional Platform Features

IMDbPro Recognition:

STARmeter Performance: Top 1M industry discovery zone achievement

Project Trending: MOVIEmeter ranking indicating significant industry research activity

Professional Profile: Complete industry-standard presentation with verified credits

Search Optimization: High visibility for relevant industry keyword searches

Stage32 Professional Validation:

Producer Engagement: Confirmed script review by credentialed industry professional

Portfolio Recognition: Multiple projects receiving professional comments and ratings

Platform Featuring: High-performance projects gaining platform visibility

Network Building: Direct access to working industry professionals

Social Media Industry Recognition

Instagram Professional Engagement:

Industry Professional Discovery: Verified accounts engaging with content

Conversion Quality: High-intent traffic indicating genuine professional interest

Campaign Virality: Organic sharing and engagement beyond paid promotion

Brand Recognition: Consistent visual identity creating memorable industry presence

Cross-Platform Amplification:

LinkedIn Professional Networking: Industry connections building through platform integration

Website Professional Traffic: Extended session times indicating serious industry research

Email List Building: Growing database of industry professionals and interested parties

Technical Innovation & Platform Development Website & Digital Infrastructure

Professional Web Presence:

Domain: DDubbsWickedCreations.com

Professional Design: Industry-standard presentation rivaling established production companies

Mobile Optimization: Responsive design ensuring accessibility across all devices

SEO Strategy: Optimized for industry-relevant search terms and discovery

Content Management: Regular updates maintaining fresh, engaging content

Technical Architecture:

Platform Integration: Seamless connection between website, social media, and industry platforms

Analytics Implementation: Comprehensive tracking across all digital touchpoints

Conversion Optimization: Strategic user flow design maximizing professional engagement

Brand Consistency: Unified visual identity and messaging across all digital properties

Visual Brand Development

Creative Assets:

Logo Design: Professional DDubbs Wicked Creations brand identity

Project Graphics: High-quality visual assets for each screenplay

Campaign Materials: Consistent aesthetic across all marketing materials

Video Content: Professional-quality video production for social media campaigns

Brand Identity:

Color Palette: Distinctive visual identity supporting brand recognition

Typography: Professional font choices enhancing credibility and readability

Imagery Style: Consistent photographic and graphic approach across platforms

Voice & Tone: Authentic, professional communication style building trust and engagement

Future Development & Strategic Roadmap

Phase 1: Current Momentum Optimization (June-August 2025)

Content Strategy:

Weekly IMDbPro Video Series: Sustained professional platform

engagement

Behind-the-Scenes Documentation: Development process transparency building audience investment

Industry Response Coverage: Documenting professional feedback and engagement

Meta-Commentary Content: Analysis of campaign success and industry insights

Platform Expansion:

LinkedIn Professional Networking: Targeted industry relationship building

Email Marketing Development: Direct communication channel with interested professionals

Podcast Guesting: Industry relationship building through audio content participation

Speaking Opportunities: Industry event participation and thought leadership development

Phase 2: Industry Relationship Leverage (September-November 2025)

Professional Development:

Representation Pursuit: Agent and manager outreach leveraging current momentum

Producer Relationship Building: Follow-up on current industry connections

Development Opportunity Exploration: Option and purchase discussions

Collaboration Investigation: Partnership opportunities with aligned professionals

Portfolio Expansion:

Sequential Project Campaigns: Individual marketing campaigns for additional screenplays

Genre Diversification Showcase: Demonstrating range across thriller, comedy, drama

Festival Strategy Implementation: Targeted submissions to relevant industry events

Competition Participation: Strategic contest entries for additional validation

Phase 3: Production Development (2026)

Business Development:

Financing Strategy: Investment conversations leveraging demonstrated market interest

Production Partnership: Identifying compatible production companies and collaborators

Talent Attachment: Exploring casting opportunities, particularly Lucy Hale involvement

Distribution Strategy: Pre-sales discussions and platform partnership exploration

Platform Scaling:

Production Documentation: Behind-the-scenes content for sustained audience engagement

Industry Case Study Development: Establishing methodology as replicable success model

Thought Leadership: Industry speaking and consulting opportunities

Creative Platform Expansion: Building DDubbs Wicked Creations into full production entity

Contact Information & Professional Access Primary Contact

David B. Williamson DDubbs Wicked Creations Location: Pennsylvania, USA Email:david_b_williamson@yahoo.com Professional Status: Currently seeking literary representation

Professional Platforms

IMDbPro: imdb.com/name/nm16486522 Stage32: stage32.com/ profile/1156827 Official Website:DDubbsWickedCreations.com Professional Portfolio: DDubbsWickedCreations.com/scripts

Social Media & Digital Presence

Instagram: [@david_b_williamson] - Campaign-focused content and industry engagement LinkedIn: [Professional networking and industry thought leadership] Linktree: [Central hub for all professional links and current projects]

Media & Interview Availability

Press Inquiries: Available for interviews regarding innovative independent marketing strategies Industry Speaking:Available for panels on self-directed creative marketing and industry disruption Podcast Appearances: Open to discussions on screenwriting, digital marketing, and industry innovation Consultation: Available for consultation on independent creative marketing strategies

Downloadable Assets Professional Materials

High-Resolution Headshots (Professional industry-standard photography)

Project Graphics Package (Pretty Little Lucy and portfolio visual assets)

Campaign Performance Data (Detailed analytics and metrics documentation)

Industry Testimonials (Formatted quotes and professional

endorsements)

Biography & Background (Complete professional history and creative journey)

Media Kit Components

Press Release Templates (Campaign success and project announcements)

Interview Question Suggestions (Industry innovation and creative process topics)

Campaign Case Study (Detailed methodology and results analysis)

Visual Brand Guidelines (Logo usage and brand identity standards)

Professional Portfolio (Complete screenplay catalog and project summaries)

Conclusion

David B. Williamson represents a paradigm shift in independent creative marketing, achieving unprecedented industry recognition through innovative, authentic, and cost-effective strategies. His success with "Pretty Little Lucy" and comprehensive screenplay portfolio demonstrates that exceptional creative work, combined with strategic marketing execution, can generate major industry attention without traditional gatekeepers or substantial financial investment.

The metrics achieved—from IMDbPro trending performance to professional industry endorsements—establish David not only as a talented screenwriter but as a marketing innovator whose methodologies have the potential to transform how independent creatives approach industry engagement.

His current momentum, sustained professional validation, and proven track record position him for significant industry advancement, whether through representation, development deals, or production partnerships. The foundation built through this campaign provides a scalable platform for continued success across his entire creative catalog.

This press kit documents not just a successful marketing campaign, but the emergence of a new model for independent creative entrepreneurship in the entertainment industry.

Last Updated: June 2025 For the most current information and campaign updates, visit DDubbsWickedCreations.com